# Reddit Referral Growth Campaign ### What This Campaign Is About #### Video {% embed url="" %} #### Intro Grow your subreddit member count and Reddit profile followers through this referral campaign. This campaign creates a structured path for organic referral growth - with every step automatically verified. Reddit is the sleeping giant of crypto community building. Unlike Twitter's engagement farming or Discord's closed loops, Reddit drives long-form discussion, SEO visibility, and genuine community depth. But most projects ignore it because tracking Reddit actions is hard. Not anymore. **Why Reddit matters for Web3 projects:** * Subreddit members are higher-intent than social followers * Reddit posts rank in Google searches for months/years * Community discussions build organic trust and credibility * Reddit users skew more technical and research-driven * Subreddit size is a visible credibility signal to newcomers This campaign turns Reddit from an afterthought into a growth channel—with referral mechanics that reward your best community members for bringing in more redditors. *** ### How to Set It Up #### Quests Involved | Quest | Type | Verification | Link | | ------------------------------------ | ---------------------- | ----------------------- | ---------------------------------------------------------------------- | | Connect Reddit | Social Connection | Automatic | [Use Quest →](https://domino.run/explore/quests/connect-reddit) | | Follow on Reddit | AI-Verified Screenshot | Automatic via Domino AI | [Use Quest →](https://domino.run/explore/quests/follow-on-reddit) | | Join Subreddit | AI-Verified Screenshot | Automatic via Domino AI | [Use Quest →](https://domino.run/explore/quests/join-reddit-community) | | Refer a Friend (who follows + joins) | Referral Tracking | Automatic | [Use Quest →](https://domino.run/explore/quests/refer-a-friend) | **Campaign Flow:** 1. User connects their Reddit account 2. User follows your project's Reddit profile (screenshot proof, AI verified) 3. User joins your subreddit (screenshot proof, AI verified) 4. User unlocks the referral quest 5. User shares referral link with friends 6. Friends complete all 3 Reddit actions → referrer earns bonus XP 7. Leaderboard tracks top referrers and Reddit ambassadors #### Inputs Required **For Connect Reddit Quest:** * No inputs needed—Reddit OAuth handles verification automatically **For Follow on Reddit Quest:** * Your Reddit username (e.g., u/YourProject) * Direct link to your Reddit profile * XP reward amount **For Join Subreddit Quest:** * Your subreddit name (e.g., r/YourProject) * Direct link to subreddit * XP reward amount **For the Referral Quest:** * **Minimum actions required**: Referred friend must complete Follow + Join quests * XP reward for successful referral * (Optional) Tiered rewards: 1, 5, 10, 25 referrals * (Optional) Commission percentage on referred user's total XP **Recommended XP Structure:** | Action | Suggested XP | | ------------------------------- | --------------------- | | Connect Reddit | 10 XP | | Follow on Reddit | 25 XP | | Join Subreddit | 50 XP | | Refer 1 friend (completes both) | 75 XP | | Refer 5 friends | 500 XP (bonus tier) | | Refer 10 friends | 1,250 XP (bonus tier) | | Refer 25 friends | 4,000 XP (bonus tier) | **Why this structure works:** * Low barrier to start (Connect = 10 XP) * Higher reward for subreddit join (more valuable action) * Referral rewards scale significantly to incentivize power users * Completing all Reddit quests nets 85 XP—making referral reward (75 XP) nearly match the effort **Setup Time:** 30-45 minutes from concept to live campaign *** ### Social Proof #### Teams Using It * **VTrader TGE** — Running Reddit follow campaigns for TGE launch * **Domino Demo** — Showcase implementation for Reddit community building * **Multiple DeFi projects** — Combining Reddit growth with Twitter/Discord campaigns #### Reviews > "Reddit was always this black box for us. We knew we needed a presence there, but couldn't track or incentivize anything. Now we can see exactly who's joining, following, and bringing friends." — *Web3 community manager* > "The screenshot verification catches everything—joined status, profile follows, even the subreddit styling. No manual review needed." — *Growth lead, DeFi protocol* #### Past Metrics **From Domino Campaigns (similar verification mechanics):** | Metric | Result | | ---------------------------------- | ------------ | | Total quest completions | 19,741+ | | AI-verified screenshot submissions | 1,000+ | | Average verification time | < 30 seconds | | Manual review required | 0% | | Average quest deployment time | 30-45 min | **Referral Campaign Benchmarks:** | Metric | Typical Result | | --------------------------------- | ------------------------------ | | Referral quest completion rate | 15-25% of users attempt | | Avg referrals per active referrer | 2-4 friends | | Top referrer performance | 50-100+ referrals | | Organic reach multiplier | 2-3x vs non-referral campaigns | **Why Reddit Campaigns Outperform:** * Reddit users are more likely to research before joining * Subreddit members have higher retention than Discord/Telegram * Reddit content compounds (posts stay discoverable via search) * Referrals from redditors tend to bring more redditors *** ### Advanced Configuration Options **Quest Gating:** * Require Connect Reddit before Follow/Join quests unlock * Require both Follow + Join before referral quest unlocks * Creates a natural progression and filters casual participants **Bonus Quests to Stack:** * Share subreddit link on Twitter: *** ### Quick Start Checklist * [ ] Create your project's Reddit profile (u/YourProject) * [ ] Create your project's subreddit (r/YourProject) * [ ] Have at least 1-2 pinned posts in subreddit * [ ] Decide on XP values for each quest tier * [ ] Deploy Connect Reddit quest first * [ ] Deploy Follow + Join quests * [ ] Configure referral quest with both actions required * [ ] Test the full flow with a team member * [ ] Launch and promote via existing channels *** ### Need Help? * **Documentation**: [docs.domino.run](https://docs.domino.run/) * **Quest Templates**: [domino.run/explore/quests](https://domino.run/explore/quests) * **Contact**: Reach out via the dashboard or Telegram: [@vincze01](https://t.me/vincze01)