Reddit Referral Growth Campaign
What This Campaign Is About
Video
Intro
Grow your subreddit member count and Reddit profile followers through this referral campaign.
This campaign creates a structured path for organic referral growth - with every step automatically verified.
Reddit is the sleeping giant of crypto community building. Unlike Twitter's engagement farming or Discord's closed loops, Reddit drives long-form discussion, SEO visibility, and genuine community depth. But most projects ignore it because tracking Reddit actions is hard.
Not anymore.
Why Reddit matters for Web3 projects:
Subreddit members are higher-intent than social followers
Reddit posts rank in Google searches for months/years
Community discussions build organic trust and credibility
Reddit users skew more technical and research-driven
Subreddit size is a visible credibility signal to newcomers
This campaign turns Reddit from an afterthought into a growth channel—with referral mechanics that reward your best community members for bringing in more redditors.
How to Set It Up
Quests Involved
Campaign Flow:
User connects their Reddit account
User follows your project's Reddit profile (screenshot proof, AI verified)
User joins your subreddit (screenshot proof, AI verified)
User unlocks the referral quest
User shares referral link with friends
Friends complete all 3 Reddit actions → referrer earns bonus XP
Leaderboard tracks top referrers and Reddit ambassadors
Inputs Required
For Connect Reddit Quest:
No inputs needed—Reddit OAuth handles verification automatically
For Follow on Reddit Quest:
Your Reddit username (e.g., u/YourProject)
Direct link to your Reddit profile
XP reward amount
For Join Subreddit Quest:
Your subreddit name (e.g., r/YourProject)
Direct link to subreddit
XP reward amount
For the Referral Quest:
Minimum actions required: Referred friend must complete Follow + Join quests
XP reward for successful referral
(Optional) Tiered rewards: 1, 5, 10, 25 referrals
(Optional) Commission percentage on referred user's total XP
Recommended XP Structure:
Connect Reddit
10 XP
Follow on Reddit
25 XP
Join Subreddit
50 XP
Refer 1 friend (completes both)
75 XP
Refer 5 friends
500 XP (bonus tier)
Refer 10 friends
1,250 XP (bonus tier)
Refer 25 friends
4,000 XP (bonus tier)
Why this structure works:
Low barrier to start (Connect = 10 XP)
Higher reward for subreddit join (more valuable action)
Referral rewards scale significantly to incentivize power users
Completing all Reddit quests nets 85 XP—making referral reward (75 XP) nearly match the effort
Setup Time: 30-45 minutes from concept to live campaign
Social Proof
Teams Using It
VTrader TGE — Running Reddit follow campaigns for TGE launch
Domino Demo — Showcase implementation for Reddit community building
Multiple DeFi projects — Combining Reddit growth with Twitter/Discord campaigns
Reviews
"Reddit was always this black box for us. We knew we needed a presence there, but couldn't track or incentivize anything. Now we can see exactly who's joining, following, and bringing friends." — Web3 community manager
"The screenshot verification catches everything—joined status, profile follows, even the subreddit styling. No manual review needed." — Growth lead, DeFi protocol
Past Metrics
From Domino Campaigns (similar verification mechanics):
Total quest completions
19,741+
AI-verified screenshot submissions
1,000+
Average verification time
< 30 seconds
Manual review required
0%
Average quest deployment time
30-45 min
Referral Campaign Benchmarks:
Referral quest completion rate
15-25% of users attempt
Avg referrals per active referrer
2-4 friends
Top referrer performance
50-100+ referrals
Organic reach multiplier
2-3x vs non-referral campaigns
Why Reddit Campaigns Outperform:
Reddit users are more likely to research before joining
Subreddit members have higher retention than Discord/Telegram
Reddit content compounds (posts stay discoverable via search)
Referrals from redditors tend to bring more redditors
Advanced Configuration Options
Quest Gating:
Require Connect Reddit before Follow/Join quests unlock
Require both Follow + Join before referral quest unlocks
Creates a natural progression and filters casual participants
Bonus Quests to Stack:
Share subreddit link on Twitter: https://domino.run/explore/quests/post-on-x-ai-check
Quick Start Checklist
Need Help?
Documentation: docs.domino.run
Quest Templates: domino.run/explore/quests
Contact: Reach out via the dashboard or Telegram: @vincze01
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