Domino is a tool that allows your customers to connect on- and off-chain apps they use every day to automate tasks and save time. With Domino's library of over 30+ connected apps, your customers can connect your tool to their other Web3 apps to create their own automated workflows.
An Automation is quick and easy to set up - you don't need to be a developer or know how to code. Users can select and to decide the exact task they would like to automate. For example, here's a quick way to
In this case, New Pendle Vote Snapshot would be the Automation's Trigger and Discord would be the Automation's Action.
Domino is the easiest way for your customers to quickly automate tasks, freeing up their time work on more important items.
Still have questions about what Domino is? .
In Web3, new on- and off-chain apps are created daily. These new apps indicate the growth of niche usecases in decentralization.
With the current trajectory, your user base will continue to find new and innovative apps to adopt and will expect your tool to work with them. This is a challenge for your product team, who are busy enough developing your tool, not to mention the requests for integrations with the latest and greatest tools.
Domino makes your tool future-proof: one simple integration now allows your tool to connect with the most popular apps. Your product team can rest easy knowing that future must-have integrations will be covered as well.
Your Domino integration allows you to:
Close more customers - say "yes" to the long-tail of customers that need "X integration" before they can buy. Your potential users (and current ones) often conduct web searches such as "Does X dApp integrate with X?". We give your integration a series of dedicated landing pages, so your integration shows up in search results.
Retain more customers - customers that are using your API or subgraphs become sticky, and churn less.
Be discovered by Domino's customers - get found in Domino's app directory, emails, Discord and Twitter
We begin actively promoting partners when they launch through a number of channels:
Our updates newsletter, which is sent out every week to users who have subscribed to the blog or use your app.
Our all-user email is sent out to every Domino customer every month, showcasing new blog posts, our monthly roundup, and other updates.
Launch is just the beginning of our promotion. Our co-marketing team will keep in touch with you to explore continuous opportunities for collaboration, which you can read about below.
I have an existing Domino integration. How can Domino help me market it?
Once you launch your Domino integration, Domino will continue to market it. Domino's partner marketing team wants to help spread the word about your Domino integration.
Additionally, whenever you make a significant update to your app's Domino integration, we'll post about it on our product updates blog and feature you in a weekly and monthly email newsletters.
Announce what your users can do with your integration. Wether it is Discord alerts or specific workflow automations, your users will want to know exactly what they can do with an automation.
When a user asks for something your app doesn't natively support, consider wether they can achieve it with your Domino integration.
Domino's partner marketing team also help build up knowledge about your Domino integration giving your the materials you need to include Domino in your help documentation, and onboarding communications
Domino expands your toolset dramatically, but your users need to learn about it over time, and with specific examples so that the possibilities sink in and don't become overwhelming.
Consider continuous engagement with your users through content like tweets and Discord announcements that cover key use-cases and applications of your Domino integration--sourcing testimonials and real life use-cases from your customers works very well here. Instead of trying to cover every possibility at once, spread out your education so users have time to digest it.
Alongside this active announcement, creating detailed help documentation and introducing Domino through your onboarding ensures that users can find the answers they need and discover this functionality for themselves, empowering them for even more advanced usage of your product.
In what ways can my customers use Domino? Here are some practical examples.
With so many options, it can be hard for app creators and users alike to visualize how Domino works. Below you'll find collections of some of the most popular use-case for different kinds of apps and processes. These will provide examples on how Domino can be applied to the workflows and problems your users need to solve.
Notifications
Trading Automations
Web3 BD workflows
Community management workflows
Community quests automations
Research Automations
Whether you're about to integrate with Domino or have already done so, it's always a good idea to make sure you've done everything you can to ensure the success and discovery of your integration.
Try addressing the following bullet points:
INTEGRATION LAUNCH ANNOUNCEMENT MATERIAL
Discord Announcement
Tweet
In-app announcement
Co-marketing with other Domino apps around common usecases
CREATION OF EVERGREEN DOMINO CONTENT ON YOUR SITE APP
Domino placement in your partner/integrations page or directory
Domino help docs
CONTINUOUS PROMOTION
Twitter Spaces
Usecase videos
Blog posts around specific use cases and user stories
Keep building Automation templates
Domino's promotion of your app is an ongoing process. Domino's partner marketing team wants to collaborate with you and help spread the word about your Domino integration. As you launch your Domino integration, you'll be eligible for a variety of benefits through the Domino.
Once your app is integrated, we automatically create your own landing page on the , and host your collection of Automation, which are pre-made Automations featuring your app.
Our , which features both new apps and apps with significant updates.
Our , where we share updates, blog posts, and Domino-related content that partners create
Our , covering all of the new and updated apps of the previous month
We work with partners on a variety of marketing activities, including , , and case studies that tell the stories of a mutual user.
Our editorial team also creates new content regularly for , and we mention our partners regularly. Keep in mind that our blog aims to provide value and solid educational material for productivity-minded users, so we don't post purely promotional content.
If you want to collaborate with our partner marketing team, please reach out to us on !
These are just a few of many ways we can work together. You can get started by .
: This resource is a great way to understand how Domino works. Feel free to draw from this liberally when creating your content.
Domino: When you promote your app's Domino integration, feel free to use our up-to-date logo from this page.
Your dedicated Integration page: This page focuses on the capabilities of your app's Domino integration and its most popular use cases. Just search for your app in the Domino App store to find your page. You also have a paired Integration page with every other app on Domino, like this: .
